The dust has finally settled. The biggest online sales event on the planet, Black Friday and Cyber Monday, collectively known as BFCM, is over. Owing to the pandemic and a lot of other factors, this year’s BFCM was record-breaking in all aspects, and many sellers were able to earn

The madness is finally over; you can breathe easy now. Yes, the discount weekend, aka BFCM weekend, is over at last. This calm and easy period is invaluable for sellers. It is time for building on the foundation laid down by the BFCM shopping frenzy. And in this period, you

Here is a little story about someone whom you can relate to - Bill is a huge GOT fan. He binge-watched the entire series for eight years straight, but the show’s ending kind of spoiled the fun for him (did for most of us, isn’t it?). To end

Planning promotional events Designing outrageous deals Crafting attractive discounts Monitoring inventory 24 X 7 Do these activities ring a bell? Well, if you are an eCommerce retailer, there are high chances that you know what we are talking about. Yes, this is nothing but what every online retailer goes through

Whether you are celebrating Christmas, Hanukkah, Kwanzaa, Las Posadas, or even if you are someone who doesn’t celebrate any of this, the holiday season is bound to involve a lot of shopping. But the holiday season this year is nothing like the previous ones. So much has changed over

Exciting. Momentous. Enjoyable. Relaxing. These are some of the common words used by people to describe the holiday season. But there is a faction of people who describe it as - Swamped. Busy. Persevering. Slaving. And these rare species of people are known as eCommerce sellers. Holidays are undoubtedly the

The clock is ticking, and we are slowly edging closer and closer to BFCM weekend. It is almost time for you to try something out of the box to compete with the big boys of the e-commerce league. So, what is your unique selling strategy to boost customer engagement for

Everyone loves a David versus Goliath story because the little guy won when no one gave him a chance against the giant. The best underdog story ever, isn’t it? This BFCM weekend, you have a chance to script your own underdog story and take your online sales to the