e-commerce

How to automate your e-commerce business as fast as possible?

As an e-commerce store owner, you must be hands-on in pretty much every aspect of your business, ranging from something creative like marketing to something operational like logistics. We also understand that it must be quite fulfilling for you to create a direct impact on your store’s growth from

Live Selling

Live Selling 101: How To Make Sure Your Live Sale Converts

I happened to speak to one of our engineers who has analyzed the usage statistics of hundreds of sellers. While having a casual discussion with him, he told me about some least explored features on Vajro that could serve as an additional scope for more revenue. He continued to explain

[Vajro x Klaviyo] Your silver bullet for 2023

Hey there! How did your BFCM pan out? Before you jump into comparing the numbers between 2022 and 2021, I want to take a moment to clarify: “2021 was an anomaly”, it was a black swan that gave eCommerce a once-in-a-lifetime boon. So trying to benchmark growth rates against it

in-app chat

5 Reasons to implement in-app chat for your eCommerce mobile app

It doesn’t matter which field you are in; you need to constantly innovate and evolve to stay afloat in the market. Treading the same old path is not going to work in this cutthroat world. This rule is particularly applicable in customer communications. Gone are the days when customers

Why loyalty is essential for a post-checkout experience

Every e-commerce brand emphasizes the importance of the buying journey. What most fail to realize is that the buying journey includes what a customer experiences post-checkout. What messages do they receive? Are there opportunities for a second purchase? Overall how are you engaging a customer for the long term? Building

videos

6 types of videos that you can use in eCommerce marketing

96% of shoppers find videos helpful when making purchase decisions online - Animoto 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering while in store - Google On average, 12% of visitors to an e-commerce web page view

product returns

How to minimize product returns in online fashion stores?

The fashion industry is changing rapidly. No, we are not talking about the constant evolution of ‘fashion trends’ per se, but the way people purchase and shop for clothes. What worked five years ago might not work today due to changing customer preferences and shopping habits. Unfortunately, many businesses have

BFCM

How to handle out-of-stock situations during BIG sale events?

The shopping frenzy is finally over... The biggest sale event on this planet - Black Friday Cyber Monday had another successful outing this year. An increase of 12% in BFCM sales from the previous year was witnessed this year! Now that’s great news for everyone. However, any major sale

ecommerce

5 Tips for Selling Products with Variants

Ever bought a smartphone online? Then you must be already aware of the n number of choices one is bombarded with while purchasing a phone. 64GB, 128GB, 256GB, Blue, Purple, Black….the list goes on… The same holds true for many other products, such as clothes, furniture, mattresses… Choosing the

BFCM 2022

How to Prepare your Customer Service Team for BIG Sale Days

What do you think is the biggest challenge faced by businesses during a major sale event??? Handling out-of-stock situations? Maybe… Handling last-mile deliveries? Possible… Handling the barrage of incoming customer queries? Definitely! Yes, a vast majority of you will agree with the third, especially if you are a medium or

ecommerce

Business Strategies to Skyrocket Repeat Purchases

Purchasing is easy. Getting someone to purchase is tough. But making them purchase repeatedly is backbreaking. As a result, most brand owners do not focus too much on retaining customers. Instead, they put all their money and effort into attracting new ones. They fail to realize that existing customers are

BFCM

Marketing Hacks for BFCM 2022

We know there’s still a month to go for the Black Friday Cyber Monday weekend. So we understand the quizzical look on your face… But the early bird always catches the worm, more so during a hyper-competitive event like BFCM. In fact, as you read this article, the old-timers

customer experience

Why Should You Offer The Best eCommerce Product Discovery Experience

Shoppers will go elsewhere if they cannot locate what they are looking for within milliseconds. That’s why e-merchants keep them engaged by allowing them to browse, buy, and connect. What is eCommerce Product Discovery? Product discovery is no longer a new term in the eCommerce industry. Specifically, it refers

product recommendations

Product Recommendations in BFCM 2022: Why it Matters?

In the late 1950s, an iconic event was born in Philadelphia. It was the Black Friday Cyber Monday sale. Seventy years later, it is still a blockbuster episode of frenzy shopping, packed with steal deals, unbelievable offers, and never-before discounts. But apart from the fervent passion and feverish excitement hovering

BNPL

How Buy Now, Pay Later is Transforming eCommerce

Today, everything from carrots to cars is bought online. High penetration of the internet, easy availability of smartphones, and improved ‘tech awareness’ among people are the main factors contributing to the stellar growth of eCommerce. Now, when you dissect eCommerce, you’ll find several intuitive modules and interesting concepts at

shopify

Shopify Plugins your eCommerce store needs to handle BFCM 2022

Numbers don’t lie. Shopify owners made $6.3 billion USD in sales between Black Friday and Cyber Monday in 2021. This staggering number was achieved despite the supply chain issues and shipping delays triggered by the pandemic. But now, with the pandemic being nothing more than a bad memory,

BFCM

Proven Tips From eCommerce Experts For A Successful Black Friday and Cyber Monday

Black Friday, celebrated on November 25, and Cyber Monday, celebrated on November 28, are two of the biggest sales events in the United States. They are comparable to or even bigger than the Diwali sale in India, the Single’s Day sale in China, and the El Buen Fin sale

android app

How to protect your app idea?

Do you have a great app idea? If yes, it’s highly likely that you’re losing sleep over worrying about competitors stealing your app idea. It’s quite understandable. Such nightmares can indeed become a reality. A highly competitive market worsened by a severe lack of fresh ideas can

accessibility

Importance of accessibility in mobile apps

According to WHO [https://www.who.int/news-room/fact-sheets/detail/disability-and-health#:~:text=Over%201%20billion%20people%20are,often%20requiring%20health%20care%20services.] , there are 1 billion people with disabilities. That roughly translates to 15% of the global population. Now, unless you plan on ignoring this massive number of potential users

downturn

To Move Upward During an Economic Downturn

With the world yet to recover from the previous economic recession caused by the pandemic and the possibility of another downturn looming large, many store owners are on the hunt for ways to stay afloat and move in the right direction. In our recent thought leadership webinar [https://vimeo.com/

apps

The Most Prominent Reasons Apps Fail & How To Avoid Them

Look back at any of your past failures. You’ll find some or the other reasons. Maybe you didn’t prepare well for the exam. Maybe you added too much sugar to your cake batter. Maybe you played the wrong shot. Similarly, apps fail for a reason. If you take

android app

How to Choose the Right Mobile App Monetization Strategy?

After you’ve painstakingly built a mobile app, you will have to ask yourself the million-dollar question - “How do I start making money out of this app?”. After all, why did you set out to build the app in the first place if not to make money off it?

Loyalty Program Advice: Myths and Facts

Some always buy from you. Some never. The rest need a reason. A loyalty program is targeted toward the third type of customer. Experts define a loyalty program as - “A customer retention strategy that involves incentivizing customers and motivating them to keep buying from you.” However, a loyalty program

app building

Why Mobile App Onboarding is Essential?

If you think about it, using a new app is a lot like meeting a person for the first time. You either naturally vibe with that person or make the experience confusing and awkward. In the digital world, first impressions are everything. If your app’s onboarding screens make users

Live Selling

What’s new with Blynk? Cart Hold has arrived!

This has been a long time coming. You asked for it. We heard you. It’s all here now. Okay, I’m gonna cut right to the chase - Blynk has gotten some incredible upgrades! Our focus has always been to put you, the Shopify stores, under the spotlight. Having