Vajro

Some always buy from you. Some never. The rest need a reason. A loyalty program is targeted toward the third type of customer. Experts define a loyalty program as - “A customer retention strategy that involves incentivizing customers and motivating them to keep buying from you.” However, a loyalty program

Stories have been one of the most interactive formats of marketing content in recent years. If we know that over 2.5B people watch stories everyday, it’s easy to understand why all the big brands include this engaging format in their marketing & UI strategy. What are in-app stories?

A mobile app is one of the most, if not the most important digital touchpoints for brands. The opportunity is huge in the mobile app market; so is the competition. There are over a million apps each in Google’s Play Store and Apple’s App Store. The key to

As a business scales, it will have to assess both its internal and external entities to see if the current setup is set to grow. Since the mobile app is an important digital touchpoint for users, it is absolutely critical to re-evaluate your app development partner and take a call

You spend a fortune on marketing your mobile app. You even get a lot of people to install it. But what if none of the people open your app? All your efforts for nothing. Sigh :( In the digital spectrum, the lack of engagement by the old users is often masked

Let’s begin the post with some great news! MCommerce is growing. And that too rapidly. The below growth trajectory of mCommerce between 2019 and 2025 confirms our claim - Now, let’s get to the not-so-great news. Even today, thousands of mCommerce business owners struggle to convert their app

What’s the first thing that comes to your mind when you hear the word - ‘Calendar’? Holidays? Christmas? But did you know, there is a faction of people who will shout out - Campaigns, Promotions & Deals. These special people also go by the name - ‘Marketers’. For them,

Here’s the life story of every second app in the world of mCommerce - App X is a customer-focused eCommerce mobile app.It has a wide variety of products.It enjoys thousands of downloads every month.The owners even run massive sales and marketing campaigns targeting all their target

How many times have you bought a product just because it had an attractive color? How many times have you bought a product just because it had a catchy slogan? How many times have you bought a product just because it gave you the right vibes? Plenty of times. Right?