Writing a blog post is a unique skill because apart from the writing skill there are other factors to think of. To keep your reader engaged, you need to write trendy and interesting content. You need to draft your content by optimizing it to SEO benchmarks. Segmentation in content with headings, subheadings and clear paragraphs will be helpful. To improve you’re Alexa ranking and search results in Google, feel free to use the following the SEO strategies.
Failing to plan is planning to fail. Think hard about the message of your text. What do you want to tell your readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
- PREPARE MANUSCRIPT:
Writing down the idea or the headline alone isn’t enough. You need to add context to the idea and create a mini post outline. This often takes far less than 10 minutes, and it takes all the stress out of writing the post later. Free-flow writing is a good warm-up exercise for crafting a well-structured blog post. Before you start your post, create a simple plan. Create subheadings for the writeup. Expand your initial draft.
- MAINTAIN STRUCTURE:
Consistency is the key. Lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. Do not deviate from the core essence of your writeup.
Every task and action included in your strategy must be aligned with your business goals. Make sure all your weekly goals will positively impact your campaign’s long-term objectives. Significantly improve the site’s overall quality through optimizing its content. Assess if the writeup matches the site’s overall quality and experience.
Take advantage of the enormous marketing potential of blogs by fine-tuning your content. Keyword research is essential for on page optimization. There are a variety of tools and techniques for finding related keywords relevant to your blog post. Utilize keywords throughout your post effectively. Optimize your images by including keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription, Facebook, Twitter, Google+, or other social media buttons to create connections with potential and current customers. Improve web traffic and higher customer conversion rates by following these simple SEO tips. Align your goals, the site’s performance challenges, and the search demand opportunities that you identified in your research. Meeting all three of those will help create a strong SEO strategy for 2018.