Leverage in-App stories for your marketing campaigns

Stories have been one of the most interactive formats of marketing content in recent years. If we know that over 2.5B people watch stories everyday, it’s easy to understand why all the big brands include this engaging format in their marketing & UI strategy. What are in-app stories? Since

Common UX Mistakes to Avoid in your Mobile App

A mobile app is one of the most, if not the most important digital touchpoints for brands. The opportunity is huge in the mobile app market; so is the competition. There are over a million apps each in Google’s Play Store and Apple’s App Store. The key to

android app

Hottest Trends in Mobile App Development for 2022

Think about this. Are your favorite apps like WhatApp and Instagram the same as they were when you first started using them? The answer is probably no. In fact, if you’ve noticed, they release updates every month or so; adding new design elements or updating the all important backend

When Is It Time to Find a New Mobile App Development Partner: A Handy Guide for Enterprises

As a business scales, it will have to assess both its internal and external entities to see if the current setup is set to grow. Since the mobile app is an important digital touchpoint for users, it is absolutely critical to re-evaluate your app development partner and take a call

Cohort Analysis for Mobile Apps

You spend a fortune on marketing your mobile app. You even get a lot of people to install it. But what if none of the people open your app? All your efforts for nothing. Sigh :( In the digital spectrum, the lack of engagement by the old users is often masked

android app

Everything you need to know about Mobile App A/B Testing

Red CTA or Green CTA? Product details in bullets or in a table? Sticky header or no header? The most successful mobile app owners keep asking questions like these to themselves. In other words, they are the ones who keep refining their app based on user feedback and research. They

product page

7 Essential Elements Your Product Page Needs to Have

Many app owners are living in the worlds of Hogwarts and Narnia, made to believe that having an awesome catalog is all it takes to sell well. They snap out of this delusion only after experiencing a sudden drop in their sales and a rapid surge in uninstalls. If you’

7 Tips to Design Mobile Product Pages that Convert

Let’s begin the post with some great news! MCommerce is growing. And that too rapidly. The below growth trajectory of mCommerce between 2019 and 2025 [https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/] confirms our claim - Now, let’s get to the not-so-great news. Even today, thousands of mCommerce

6 Easy Steps to Create a Marketing Calendar for Your Mobile App

What’s the first thing that comes to your mind when you hear the word - ‘Calendar’? Holidays? Christmas? But did you know, there is a faction of people who will shout out - Campaigns, Promotions & Deals. These special people also go by the name - ‘Marketers’. For them, the

Doing Market Segmentation the Right Way - A Comprehensive Guide

Here’s the life story of every second app in the world of mCommerce - 1. App X is a customer-focused eCommerce mobile app. 2. It has a wide variety of products. 3. It enjoys thousands of downloads every month. 4. The owners even run massive sales and marketing campaigns

3 Ways Your Brand Personality Impacts Consumer Behavior

How many times have you bought a product just because it had an attractive color? How many times have you bought a product just because it had a catchy slogan? How many times have you bought a product just because it gave you the right vibes? Plenty of times. Right?

android app

9 Ways to Promote Your Mobile App Offline

We are living in an era where smartphones have become the elixir of our lives while websites and social media feeds have become our pitstops for gathering information. This means that if you are a brand, it’s quite easy to be heard in the online world. But what about

logo

6 Tips to Create a Killer Logo for Your Mobile App

Look at the below image. Tell us how many logos could you identify out of these 6? Probably all 6 of them? Now, why were you able to easily identify the brand from these simple images? Because these images have been imprinted in your minds along with the brand name.

app store

Differences in ASO on Google Play Store & Apple App Store

You build an app. Users visit the app store. They search for an app based on their needs. Your app appears in the search results as it matches their need. They download and install your app. And you start making money. We really wish it was that simple! Building an

android app

10 App Publishing Mistakes That Can Turn Costly For You

> “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” Now, who can forget this gem of a line from the former first lady of the United States, Eleanor Roosevelt? In all probability, she didn’t talk about mobile apps. That’s for

amazon

Selling On Amazon vs Selling from Your Own App - What's Right for You?

The eCommerce market is marching ahead at an incredible pace. If you are a retail business owner with no digital presence, this is the right time for you to take that leap of faith. But as you are about to start your digital journey, you are going to face a

mobile app

5 Must-try Tools to Create a Demo Video for Your Mobile App

Let’s be honest here; user on-boarding is difficult. As the developer or marketer, you are going to toil hard with your mobile app for weeks and months. So, it is quite natural for you to know all the features and functionalities of your app. But that is not the

responsive website

Mobile App Vs. Responsive Website: Which Wins?

The number of smartphone users is growing with each passing day. And subsequently, business owners have realized the need to attract these new-age customers by embracing mobile channels. But establishing a mobile presence for your business is not as straightforward as it sounds. For starters, you need to identify whether

android app

5 Mistakes Retailers Make While Building An App

Running a retail business is a tricky affair. You need to understand the changing customer habits and preferences and adapt to them. With the current digital boom and pandemic outbreak, a huge chunk of customers has permanently moved online. And in order to connect with these online customers, it has

mobile app

5 Signs Your Business Is Ready For A Mobile App

How do you determine whether a mobile app is right for your business? Many business owners, irrespective of their size, have come across this tricky predicament at least once in their life. In a booming digital ecosystem, it is quite natural to think that a mobile app is a must-have

In-app copywriting: Tips & Tricks

“Imagine there's no countries "It isn't hard to do Nothing to kill or die for And no religion, too Imagine all the people Livin' life in peace” When John Lennon asked us to imagine a world with no countries, religion, or war, we were really intrigued. From just the lyrics

apps

4 Psychological Hacks To Boost App Downloads

How to increase my app downloads? Every online seller with a mobile app would have pondered over this question at some point in their business life. The mobile app domain is extremely competitive and with millions of apps to choose from, what are the odds of a customer choosing your

customer lifetime value

4 Ways To Maximize The Lifetime Value Of Your Mobile App Users

It is true that a mobile app can make you millions of dollars in revenue. However, if you look closely, you will see that the success rate of a mobile app in the digital ecosystem is not very high. With the eCommerce market booming at an alarming rate, app stores

customer loyalty

Iconic loyalty programs that can inspire anyone

For sellers around the world, the post-covid market has been immensely challenging. From a business point of view, there is an air of uncertainty. In order to counter this tough period, brands started shifting their operational strategies. And one such notable shift is the increased focus on customer retention. Why

mobile app

5 Mobile App Development Myths Demystified

In today’s digital era, a mobile app is a powerful medium that will connect your business to your customers. It removes geographical boundaries and helps you penetrate new target markets and establish a long-term relationship with customers. Also, with the majority of the businesses moving online due to the