“There are no shortcuts to success, only hardwork is the way” is a famous phrase pondering among the esoteric marketing minds. But smartwork outweighs the toils to be endured. In the chaotic world of ecommerce, being smart is the new sexy. Maintaining an ecommerce platform is not an easy job, but mind you, with scarring experience and by exerting smart work, you too can build your own ecommerce empire.
The initial days of any startup ecommerce sites are draining by looking for ways to improve the sales. Conventional sales strategy does not have immediate impact on your revenues. Current-gen ecommerce experts have adopted multitude of growth hacks to improve their sales numbers. Studying and implementing these “hacks” should be done in an educated and efficient way.
The Fad around the term “Growth hack” is not something completely new. In the pre-internet times, the door-to-door salesmen, had to incorporate similar strategies in a more conventional and physical means. Let us look at a few Growth hacks to improve sales and revenue for your ecommerce platform.
1) Be you:
Be genuine to your customers. Offer what you can that justifies your expenditure and customer’s product value. Never take your customer for a fool, for you will be corrected in the long term. Study your native audience but do not be pretentious about your product. This always will yield a loyal customer base and ultimately will be a positive advertisement in itself.
2) Perks of being Lightweight:
Currently, Google has the biggest online footprint. How did Google become so successful? Yes, you guessed it right; by being simple and lightweight. Although your ecommerce website will have a different marketing approach, the philosophy is the same.
Design your website with less load time but use the limited wordings and banners wisely. Use power words that captures the visitor’s imagination. Avoid using heavy or unnecessary plugins for the pages. Use the available online tools at your disposal and analyze the load statistics. Tweak and optimize the website for easy usage. This will elevate the user experience and in due time will prove to be fruitful.
3) Face is the index of the mind:
“First impression is the best impression”. Mostly, your Homepage will provide the visitors a first impression of your website. Hence make sure that your homepage is designed elegantly and provides everything that a user might look for in your website.
Your Homepage is like a window to your shop. Be it, your customers or window shoppers, they should get a preview of your merchandise. An attractive window will turn the window shoppers into your customers.
Identify yourself loudly with your Brand and motto. Offer clear and simple navigation with search options. Have an appealing value proposition and strategically placed CTA’s (Call-to-action buttons). Place banners with customer testimonials, reviews and featured items.
4) Turn viewers into buyers:
When you convert your viewers into buyers, it means that you are winning. Window shoppers have the perseverance of saints. If your content can convert a viewer into buyer, feel free to follow the same strategy and iterate the same to improve.
Deliver what you promised. Failing to meet your promise, can sometimes be catastrophic. Set a practical expectation to your customers first hand and always strive to over-deliver. Maintain your standards and this consistency is the key to the glory.
6) Viral Marketing and referrals:
Viral Marketing technique makes use of available online resources to propagate sales and increase brand awareness. If done properly, Viral marketing can sometimes exceed your expectations by growing more than your target audience.
Referrals are interesting engagement techniques where you rope in your current customers to be your marketing and sales executives. Your customers or visitors can be offered a commission amount or an appropriate reward for bringing in other customers.
7) Social media marketing:
With the dominance of social media, the advertisement medium has landed its paws extensively on Facebook and Twitter. Newsletters and ad-journals through emails are almost obsolete and inefficient nowadays as they directly land in a spam box of the recipient.
Most social media platforms have built-in data analytics tool to track the progress and engagement of the campaigns. With proper research in tools like Google adsense, we can focus on niche markets and specific demographics.
Although, analytics and data gives us the feedbacks in terms of numbers, it lacks a human touch. Survey and feedback brings about that emotion you need to improve and focus on the negatives. At the same time, you will get to know what your strengths are from the customer’s acknowledgement.
Several survey tools and plugins are available online. Always avoid the one’s with extensive forms and lists as they can backfire on your campaign. People in general, would not like to fill in elaborate information. Keep your questions less and simple.
9) Live chat:
Live chat is a hit feature in most of the leading ecommerce websites as it is reassuring and humane. The Customer can clarify anything regarding the products and logistics. Having a live chat feature in your website also feeds credibility to your brand.
10) Reviews and testimonials:
Feel free to highlight the customer testimonials to the visitors as it is an effective advertisement in itself. The Reviews of your sold products are a testament to your brand quality.
Consider these techniques but be mindful and bring in your own style. Consistency is the key here and will yield positive result. Work smarter and use the “Growth hack” techniques to improve your Marketability and sales.