Sridhar - Vajro

A Guide to Retaining BFCM Shoppers Using Loyalty Programs

The madness is finally over; you can breathe easy now. Yes, the discount weekend, aka BFCM weekend, is over at last. This calm and easy period is invaluable for sellers. It is time for building on the foundation laid down by the BFCM shopping frenzy. And in this period, you

cross-sell

Cross-selling and up-selling strategies that work during the holiday season

Here is a little story about someone whom you can relate to - Bill is a huge GOT fan. He binge-watched the entire series for eight years straight, but the show’s ending kind of spoiled the fun for him (did for most of us, isn’t it?). To end

BFCM

How to run a push notification campaign like a pro during this Black Friday + Cyber Monday?

Your smartphone vibrates and lights up, and you can see a tiny little notification from a random app you have installed sometime back. “50% off & Free Shipping for selected products, limited time offer” Probably this is the first time that you have noticed this app after installing it. But

create mobile app

Why your retail business needs a mobile app this holiday season?

Planning promotional events Designing outrageous deals Crafting attractive discounts Monitoring inventory 24 X 7 Do these activities ring a bell? Well, if you are an eCommerce retailer, there are high chances that you know what we are talking about. Yes, this is nothing but what every online retailer goes through

Holiday Shopping

SEO Strategies to Boost Holiday Traffic and Sales

Whether you are celebrating Christmas, Hanukkah, Kwanzaa, Las Posadas, or even if you are someone who doesn’t celebrate any of this, the holiday season is bound to involve a lot of shopping. But the holiday season this year is nothing like the previous ones. So much has changed over

BFCM

6 Strategies for Dropshipping Stores to Conquer BFCM 2021

Dropshipping, the cousin of eCommerce, has been topping the list of ‘best business ideas’ for quite some time now. This is quite understandable as it is one of the most profitable businesses to start today with minimal efforts from one’s side. The modus operandi of a dropshipping store is

BFCM

9 Phenomenal Shopify Apps to Ace BFCM 2021

Exciting. Momentous. Enjoyable. Relaxing. These are some of the common words used by people to describe the holiday season. But there is a faction of people who describe it as - Swamped. Busy. Persevering. Slaving. And these rare species of people are known as eCommerce sellers. Holidays are undoubtedly the

BFCM

4 Breakthrough Ways to Use This BFCM to Propel Your Rewards Program

Online shopping and home delivery fell down as a life raft from heaven for several small businesses. Thanks to these channels, such businesses have not only waded through the pandemic but have also slowly started competing with the biggies like Amazon and Walmart. But even then, the eCommerce landscape remains

BFCM

E-Commerce Metrics to Track During This Black Friday + Cyber Monday Sale

Here’s a story about two imaginary friends – Rick and Paul are two online sellers operating from Houston. Even though they handle similar products, the way they conduct business is hugely different. Rick goes by his instincts and is often driven by emotions. Whereas Paul takes a more calculated

Benefits of mobile app

Why having a multilingual online store makes total sense today?

“A special kind of beauty exists which is born in language, of language, and for language.” – Gaston Bachelard, French philosopher We cannot agree more with Gaston Bachelard here. There is a special beauty around languages. Ask any linguists; they would tell you how each language is unique and how

christmas discount

Online Boutique Tips: Mastering the Art of Selling this Holiday Season

Yes! Yes I do! I like Christmas! I love Christmas! – Even a cold-hearted miser who despised Christmas started loving the spirit of holidays. Dickens fan or not, not many can forget the incredible transformation of Ebenezer Scrooge, the lead protagonist of the classic novella ‘A Christmas Carol’. Be it

BFCM

BFCM 2021: Multiplying Engagement Through Live Selling

The clock is ticking, and we are slowly edging closer and closer to BFCM weekend. It is almost time for you to try something out of the box to compete with the big boys of the e-commerce league. So, what is your unique selling strategy to boost customer engagement for

BFCM

How To Beat The Goliaths Of Retail This BFCM Season?

Everyone loves a David versus Goliath story because the little guy won when no one gave him a chance against the giant. The best underdog story ever, isn’t it? This BFCM weekend, you have a chance to script your own underdog story and take your online sales to the

BFCM

4 Ways to Offer Discounts During the BFCM Shopping Season

“50% off – Black Friday Special” “Extra 20% off on select products” “Buy one and get one at 50% off” Who doesn’t love a good discount offer? Present the right offer to the right set of audience, and Voilà – witness the selling frenzy unfold this BFCM!!! Get more

How to promote your products during BFCM 2021?

Is your mobile app ready? Have you optimized the landing page? What about your hosting provider? When was the last time you checked your inventory? How much are you relying on social media? You need to ask yourself these questions now. After all, it is that time of the year

BFCM

How to Prepare Your Inventory for BFCM 2021

Hurray, the Super Bowl of shopping is here!!! Well, not quite yet, but it is almost around the corner. Nevertheless, let’s be ready for it. BFCM, also known as Black Friday and Cyber Monday, is a unique opportunity for e-commerce businesses to attract a massive number of customers. But

contactless delivery

Ultimate Guide to Contactless Delivery for E-Commerce Store

These are strange times for all of us. We are stuck inside our houses; there are government-imposed lockdowns and restrictions on public gatherings, so much so it reminds us of a world that is slowly recovering from the aftermath of a zombie apocalypse! Jokes aside, how many times have you

android instant app

How to write a winning product description for your e-commerce store?

Imagine you’ve decided to buy a fitness tracker, but you don’t want to go to a physical store (like most of us these days). Instead, you start looking it up on the internet, and you land on several e-commerce websites. On the landing page, you see the thumbnail

affiliate marketing

8 Reasons why your e-commerce store needs an affiliate program

“Affiliate marketing has made businesses millions and ordinary people millionaires” – Bo Bennet Ask an expert what is the best way to reach a wide audience for your brick-and-mortar store. A vast majority of them would shout – “TAKE IT ONLINE” They are right. In this digital world, going online

Building a Grocery App That Sells

You’ve just started a grocery store. You are located in the best possible area of the town. You start enjoying an excellent footfall. Congrats! Time to sit back, relax, and enjoy the fruits of your new successful store, right? Wrong! This is when you buckle up and expand your

benefits of push notifications

SMS to Push Notifications: Should I make the Decisive Shift?

“Merry Christmas.” No, it’s not the holiday season yet. This was the first SMS that was sent by Neil Papworth on 3 December 1992. Clearly, SMS is older than many of you reading this. It was popularized way back during the feature phone era. Historically, brands have ‘communicated’ to

customer experience

Live Selling 101: Essential Tools For 'That' Unique Experience

Video Camera, Lenses, Gimbals, Gorilla pod, Monopods, Light Reflectors, Editing Console… This endless list is most probably the answer you might get when you ask a professional videographer – “What equipment do you need for live selling” Some people who have an online store and have a towering passion for

android

Android vs. iOS Push Notifications: A Comparative Study

In 2020, push notifications subscribers constituted roughly 80% of the mobile users in the world. In other words, it’s hard to imagine a smartphone without push notifications today. Admit it – The smooth pull-down motion of the notification banner and the plethora of messages waiting for you to tap

customer experience

Common Push Notification Mistakes to Avoid at all Costs

You are deep asleep. Your phone goes beep beep at midnight. You check your phone in the hope of finding something important and urgent. Instead, you see this – In all probability, you will be frustrated. Either you will mute your phone and go back to sleep, or if you

customer experience

How to Present your Products On a Live Sale?

Make a fantastic product. Check. Identify your target audience. Check. Find an equally brilliant channel to sell. Check. Use best practices to sell. Wait! What? This is the story of 9 out of 10 sellers on the internet. They do all the homework right but forget to bring their workbook