Sridhar - Vajro

Vajro

Subscribe

Sridhar

How to handle out-of-stock situations during BIG sale events?

How to handle out-of-stock situations during BIG sale events?

The shopping frenzy is finally over... The biggest sale event on this planet - Black Friday Cyber Monday had another successful outing this year. An increase of 12% in BFCM sales from the previous year was witnessed this year! Now that’s great news for everyone. However, any major sale

Products with variants

5 Tips for Selling Products with Variants

Ever bought a smartphone online? Then you must be already aware of the n number of choices one is bombarded with while purchasing a phone. 64GB, 128GB, 256GB, Blue, Purple, Black….the list goes on… The same holds true for many other products, such as clothes, furniture, mattresses… Choosing the

How to Prepare your Customer Service Team for BIG Sale Days

How to Prepare your Customer Service Team for BIG Sale Days

What do you think is the biggest challenge faced by businesses during a major sale event??? Handling out-of-stock situations? Maybe… Handling last-mile deliveries? Possible… Handling the barrage of incoming customer queries? Definitely! Yes, a vast majority of you will agree with the third, especially if you are a medium or

Business Strategies to Skyrocket Repeat Purchases

Business Strategies to Skyrocket Repeat Purchases

Purchasing is easy. Getting someone to purchase is tough. But making them purchase repeatedly is backbreaking. As a result, most brand owners do not focus too much on retaining customers. Instead, they put all their money and effort into attracting new ones. They fail to realize that existing customers are

Black Friday Cyber Monday 2022

Marketing Hacks for BFCM 2022

We know there’s still a month to go for the Black Friday Cyber Monday weekend. So we understand the quizzical look on your face… But the early bird always catches the worm, more so during a hyper-competitive event like BFCM. In fact, as you read this article, the old-timers

Product Recommendations in BFCM 2022

product recommendations

Product Recommendations in BFCM 2022: Why it Matters?

In the late 1950s, an iconic event was born in Philadelphia. It was the Black Friday Cyber Monday sale. Seventy years later, it is still a blockbuster episode of frenzy shopping, packed with steal deals, unbelievable offers, and never-before discounts. But apart from the fervent passion and feverish excitement hovering

How Buy Now, Pay Later is Transforming eCommerce

How Buy Now, Pay Later is Transforming eCommerce

Today, everything from carrots to cars is bought online. High penetration of the internet, easy availability of smartphones, and improved ‘tech awareness’ among people are the main factors contributing to the stellar growth of eCommerce. Now, when you dissect eCommerce, you’ll find several intuitive modules and interesting concepts at

Shopify Plugins your eCommerce store needs to handle BFCM 2022

Shopify Plugins your eCommerce store needs to handle BFCM 2022

Numbers don’t lie. Shopify owners made $6.3 billion USD in sales between Black Friday and Cyber Monday in 2021. This staggering number was achieved despite the supply chain issues and shipping delays triggered by the pandemic. But now, with the pandemic being nothing more than a bad memory,

Proven Tips From eCommerce Experts For A Successful Black Friday and Cyber Monday

Proven Tips From eCommerce Experts For A Successful Black Friday and Cyber Monday

Black Friday, celebrated on November 25, and Cyber Monday, celebrated on November 28, are two of the biggest sales events in the United States. They are comparable to or even bigger than the Diwali sale in India, the Single’s Day sale in China, and the El Buen Fin sale

How to protect your app idea?

How to protect your app idea?

Do you have a great app idea? If yes, it’s highly likely that you’re losing sleep over worrying about competitors stealing your app idea. It’s quite understandable. Such nightmares can indeed become a reality. A highly competitive market worsened by a severe lack of fresh ideas can

Importance of accessibility in mobile apps

Importance of accessibility in mobile apps

According to WHO [https://www.who.int/news-room/fact-sheets/detail/disability-and-health#:~:text=Over%201%20billion%20people%20are,often%20requiring%20health%20care%20services.] , there are 1 billion people with disabilities. That roughly translates to 15% of the global population. Now, unless you plan on ignoring this massive number of potential users

To Move Upward During an Economic Downturn

To Move Upward During an Economic Downturn

With the world yet to recover from the previous economic recession caused by the pandemic and the possibility of another downturn looming large, many store owners are on the hunt for ways to stay afloat and move in the right direction. In our recent thought leadership webinar [https://vimeo.com/

The Most Prominent Reasons Apps Fail & How To Avoid Them

The Most Prominent Reasons Apps Fail & How To Avoid Them

Look back at any of your past failures. You’ll find some or the other reasons. Maybe you didn’t prepare well for the exam. Maybe you added too much sugar to your cake batter. Maybe you played the wrong shot. Similarly, apps fail for a reason. If you take

How to Choose the Right Mobile App Monetization Strategy?

How to Choose the Right Mobile App Monetization Strategy?

After you’ve painstakingly built a mobile app, you will have to ask yourself the million-dollar question - “How do I start making money out of this app?”. After all, why did you set out to build the app in the first place if not to make money off it?

Loyalty Program Advice: Myths and Facts

Loyalty Program Advice: Myths and Facts

Some always buy from you. Some never. The rest need a reason. A loyalty program is targeted toward the third type of customer. Experts define a loyalty program as - “A customer retention strategy that involves incentivizing customers and motivating them to keep buying from you.” However, a loyalty program

Why Mobile App Onboarding is Essential?

Why Mobile App Onboarding is Essential?

If you think about it, using a new app is a lot like meeting a person for the first time. You either naturally vibe with that person or make the experience confusing and awkward. In the digital world, first impressions are everything. If your app’s onboarding screens make users

Common UX Mistakes to Avoid in your Mobile App

Common UX Mistakes to Avoid in your Mobile App

A mobile app is one of the most, if not the most important digital touchpoints for brands. The opportunity is huge in the mobile app market; so is the competition. There are over a million apps each in Google’s Play Store and Apple’s App Store. The key to

Hottest Trends in Mobile App Development for 2022

Hottest Trends in Mobile App Development for 2022

Think about this. Are your favorite apps like WhatApp and Instagram the same as they were when you first started using them? The answer is probably no. In fact, if you’ve noticed, they release updates every month or so; adding new design elements or updating the all important backend

When Is It Time to Find a New Mobile App Development Partner: A Handy Guide for Enterprises

As a business scales, it will have to assess both its internal and external entities to see if the current setup is set to grow. Since the mobile app is an important digital touchpoint for users, it is absolutely critical to re-evaluate your app development partner and take a call

Cohort Analysis for Mobile Apps

Cohort Analysis for Mobile Apps

You spend a fortune on marketing your mobile app. You even get a lot of people to install it. But what if none of the people open your app? All your efforts for nothing. Sigh :( In the digital spectrum, the lack of engagement by the old users is often masked

Everything you need to know about Mobile App A/B Testing

Everything you need to know about Mobile App A/B Testing

Red CTA or Green CTA? Product details in bullets or in a table? Sticky header or no header? The most successful mobile app owners keep asking questions like these to themselves. In other words, they are the ones who keep refining their app based on user feedback and research. They

7 Essential Elements Your Product Page Needs to Have

7 Essential Elements Your Product Page Needs to Have

Many app owners are living in the worlds of Hogwarts and Narnia, made to believe that having an awesome catalog is all it takes to sell well. They snap out of this delusion only after experiencing a sudden drop in their sales and a rapid surge in uninstalls. If you’

7 Tips to Design Mobile Product Pages that Convert

7 Tips to Design Mobile Product Pages that Convert

Let’s begin the post with some great news! MCommerce is growing. And that too rapidly. The below growth trajectory of mCommerce between 2019 and 2025 [https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/] confirms our claim - Now, let’s get to the not-so-great news. Even today, thousands of mCommerce

6 Easy Steps to Create a Marketing Calendar for Your Mobile App

6 Easy Steps to Create a Marketing Calendar for Your Mobile App

What’s the first thing that comes to your mind when you hear the word - ‘Calendar’? Holidays? Christmas? But did you know, there is a faction of people who will shout out - Campaigns, Promotions & Deals. These special people also go by the name - ‘Marketers’. For them, the

Doing Market Segmentation the Right Way - A Comprehensive Guide

Doing Market Segmentation the Right Way - A Comprehensive Guide

Here’s the life story of every second app in the world of mCommerce - 1. App X is a customer-focused eCommerce mobile app. 2. It has a wide variety of products. 3. It enjoys thousands of downloads every month. 4. The owners even run massive sales and marketing campaigns

//