Sridhar - Vajro

7 Tips to Design Mobile Product Pages that Convert

Let’s begin the post with some great news! MCommerce is growing. And that too rapidly. The below growth trajectory of mCommerce between 2019 and 2025 confirms our claim - Now, let’s get to the not-so-great news. Even today, thousands of mCommerce business owners struggle to convert their app

How to Create a Marketing Calendar for your Mobile App

What’s the first thing that comes to your mind when you hear the word - ‘Calendar’? Holidays? Christmas? But did you know, there is a faction of people who will shout out - Campaigns, Promotions & Deals. These special people also go by the name - ‘Marketers’. For them,

How to do Market Segmentation Before Building a Mobile App

Here’s the life story of every second app in the world of mCommerce - App X is a customer-focused eCommerce mobile app.It has a wide variety of products.It enjoys thousands of downloads every month.The owners even run massive sales and marketing campaigns targeting all their target

3 Ways Your Brand Personality Impacts Consumer Behavior

How many times have you bought a product just because it had an attractive color? How many times have you bought a product just because it had a catchy slogan? How many times have you bought a product just because it gave you the right vibes? Plenty of times. Right?

android app

9 Ways to Promote Your Mobile App Offline

We are living in an era where smartphones have become the elixir of our lives while websites and social media feeds have become our pitstops for gathering information. This means that if you are a brand, it’s quite easy to be heard in the online world. But what about

logo

How to Create a Logo for Your Mobile App

Look at the below image. Tell us how many logos could you identify out of these 6? Probably all 6 of them? Now, why were you able to easily identify the brand from these simple images? Because these images have been imprinted in your minds along with the brand name.

app store

Differences in ASO on Google Play Store & Apple App Store

You build an app. Users visit the app store. They search for an app based on their needs. Your app appears in the search results as it matches their need. They download and install your app. And you start making money. We really wish it was that simple! Building an

android app

10 App Publishing Mistakes That Can Turn Costly For You

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.”Now, who can forget this gem of a line from the former first lady of the United States, Eleanor Roosevelt? In all probability, she didn’t talk about mobile apps. That’s for

amazon

Selling On Amazon vs Selling from Your Own App

The eCommerce market is marching ahead at an incredible pace. If you are a retail business owner with no digital presence, this is the right time for you to take that leap of faith. But as you are about to start your digital journey, you are going to face a

mobile app

Best Tools to Create a Mobile App Demo Video

Let’s be honest here; user on-boarding is difficult. As the developer or marketer, you are going to toil hard with your mobile app for weeks and months. So, it is quite natural for you to know all the features and functionalities of your app. But that is not the

responsive website

Mobile App Vs. Responsive Website: Which Wins?

The number of smartphone users is growing with each passing day. And subsequently, business owners have realized the need to attract these new-age customers by embracing mobile channels. But establishing a mobile presence for your business is not as straightforward as it sounds. For starters, you need to identify whether

android app

5 Mistakes Retailers Make While Building An App

Running a retail business is a tricky affair. You need to understand the changing customer habits and preferences and adapt to them. With the current digital boom and pandemic outbreak, a huge chunk of customers has permanently moved online. And in order to connect with these online customers, it has

mobile app

5 Signs Your Business Is Ready For A Mobile App

How do you determine whether a mobile app is right for your business? Many business owners, irrespective of their size, have come across this tricky predicament at least once in their life. In a booming digital ecosystem, it is quite natural to think that a mobile app is a must-have

In-app copywriting: Tips & Tricks

“Imagine there's no countries "It isn't hard to do Nothing to kill or die for And no religion, too Imagine all the people Livin' life in peace” When John Lennon asked us to imagine a world with no countries, religion, or war, we were really intrigued. From just the lyrics

apps

4 Psychological Hacks To Boost App Downloads

How to increase my app downloads? Every online seller with a mobile app would have pondered over this question at some point in their business life. The mobile app domain is extremely competitive and with millions of apps to choose from, what are the odds of a customer choosing your

customer lifetime value

How To Maximize The Lifetime Value Of Your Mobile App Users

It is true that a mobile app can make you millions of dollars in revenue. However, if you look closely, you will see that the success rate of a mobile app in the digital ecosystem is not very high. With the eCommerce market booming at an alarming rate, app stores

customer loyalty

Iconic loyalty programs that can inspire anyone

For sellers around the world, the post-covid market has been immensely challenging. From a business point of view, there is an air of uncertainty. In order to counter this tough period, brands started shifting their operational strategies. And one such notable shift is the increased focus on customer retention. Why

mobile app

5 Mobile App Development Myths Demystified

In today’s digital era, a mobile app is a powerful medium that will connect your business to your customers. It removes geographical boundaries and helps you penetrate new target markets and establish a long-term relationship with customers. Also, with the majority of the businesses moving online due to the

user persona

How To Create User Personas For Your App

For any seller, designing a mobile app for their store is a significant step towards success. It provides incredible flexibility in controlling and monitoring several aspects of the business. But developing a mobile app is not as straightforward as it sounds. Your app should be able to connect with the

customer engagement

How Mobile Apps Can Benefit Your Food & Grocery Business in 2022?

Anna owns a grocery business in Downtown Manhattan. Her father previously owned the store and she eventually inherited it from him. It had a fairly good inflow of customers back in the day, but the number of customers started to dry up over the years. Now, only a few of

mobile app

Non-Profit Organizations: Why Take The Mobile Path?

Non-profit organizations are an integral part of our society. They have been positively impacting different sectors like education, environment, health, and many more. It is true that non-profits have a different vision and mission, and they work with an altruistic goal at their core. But that doesn’t mean they

Gen Z

Is Your Business Gen Z Ready?

Step aside millennials, a retail revolution is on the horizon, and a new generation is the driving force behind it! Yes, we are talking about Gen Z. These new customers are more aware, self-reliant, passionate, and pragmatic. They are bringing a whole host of changes to customer habits and preferences

ratings

How To Collect Reviews & Ratings After the Holiday Season?

Reviews and ratings are an integral part of the shopping experience for modern-day customers. Through them, customers can share their experience with your product or service. This form of User-Generated Content (UGC) influences the final purchase decision of the vast majority of customers. For sellers, they are marketing tools that

BFCM

How To Handle Negative Customer Reviews During Holiday Season

Tom runs an online store that sells toys and apparel for kids. Like all sellers, this holiday season was a busy one for him. The demand was more than what he had anticipated. Naturally, his delivery channels became congested, and he could not fulfill some orders. The customers were irked

BFCM

How To Convert Your BFCM Success Into Reviews

The dust has finally settled. The biggest online sales event on the planet, Black Friday and Cyber Monday, collectively known as BFCM, is over. Owing to the pandemic and a lot of other factors, this year’s BFCM was record-breaking in all aspects, and many sellers were able to earn