In 2020, push notifications subscribers constituted roughly 80% of the mobile users in the world. In other words, it’s hard to imagine a smartphone without push notifications today. Admit it – The smooth pull-down motion of the notification banner and the plethora of messages waiting for you to tap on
There are over 500 million people who use Instagram Stories every day. Apps for Instagram Storieshave helped marketers beat competition and garnermuch-needed audience attentioninthe past few years. According to TechCruch,“Instagram Storiesisan integral part of the world’s largest dedicated visual communication app in the first year since its launch.
A customer’s decision to purchase a product from a particular brand is based on a number of factors.Amongst them, personalized contenttops the list.Content personalizationis one of the importantwaysthatretailerscanuse tocapturea customer’sattention in the retail market. Did you know that “Over 60%consumersdemand that offers they receive be
The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order