push notifications

How to run a push notification campaign like a pro during this Black Friday + Cyber Monday?

Your smartphone vibrates and lights up, and you can see a tiny little notification from a random app you have installed sometime back. “50% off & Free Shipping for selected products, limited time offer” Probably this is the first time that you have noticed this app after installing it. But

customer experience

SMS to Push Notifications: Should I make the Decisive Shift?

“Merry Christmas.” No, it’s not the holiday season yet. This was the first SMS that was sent by Neil Papworth on 3 December 1992. Clearly, SMS is older than many of you reading this. It was popularized way back during the feature phone era. Historically, brands have ‘communicated’ to

push notifications

Android vs. iOS Push Notifications: A Comparative Study

In 2020, push notifications subscribers constituted roughly 80% of the mobile users in the world. In other words, it’s hard to imagine a smartphone without push notifications today. Admit it – The smooth pull-down motion of the notification banner and the plethora of messages waiting for you to tap

customer experience

10 Push Notifications Ideas That You Can Implement Right Now

You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done! But now what? Your job surely doesn’t end there. You have to keep them engaged

customer experience

5 Ways in which Push Notifications Increase Revenue & Loyalty

There was a time when you were placed on a pedestal just for being good at customer acquisition and retention. Bringing in new customers consistently (and retaining them) was considered a difficult art to master a couple of decades ago. But that was only until push notifications dropped in like

customer experience

6 KPIs to Measure the Effectiveness of your Push Notifications

Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered- “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the

customer experience

How to Boost Customer Engagement with Push Notifications

“Make sure they remember you” – these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being

push notifications

Top 10 Instagram Story Apps

There are over 500 million people who use Instagram Stories every day. Apps for Instagram Stories have helped marketers beat competition and garner much-needed audience attention in the past few years. According to TechCruch, “Instagram Stories is an integral part of the world’s largest dedicated visual communication app in

push notifications

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market. Did you

push notifications

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order