mobile app - Vajro

Importance of accessibility in mobile apps

According to WHO, there are 1 billion people with disabilities. That roughly translates to 15% of the global population. Now, unless you plan on ignoring this massive number of potential users for your mobile app, you need to focus on making your app 'accessible.' When you do that, your

logo

6 Tips to Create a Killer Logo for Your Mobile App

Look at the below image. Tell us how many logos could you identify out of these 6? Probably all 6 of them? Now, why were you able to easily identify the brand from these simple images? Because these images have been imprinted in your minds along with the brand name.

amazon

Selling On Amazon vs Selling from Your Own App - What's Right for You?

The eCommerce market is marching ahead at an incredible pace. If you are a retail business owner with no digital presence, this is the right time for you to take that leap of faith. But as you are about to start your digital journey, you are going to face a

mobile app

5 Must-try Tools to Create a Demo Video for Your Mobile App

Let’s be honest here; user on-boarding is difficult. As the developer or marketer, you are going to toil hard with your mobile app for weeks and months. So, it is quite natural for you to know all the features and functionalities of your app. But that is not the

responsive website

Mobile App Vs. Responsive Website: Which Wins?

The number of smartphone users is growing with each passing day. And subsequently, business owners have realized the need to attract these new-age customers by embracing mobile channels. But establishing a mobile presence for your business is not as straightforward as it sounds. For starters, you need to identify whether

mobile app

5 Signs Your Business Is Ready For A Mobile App

How do you determine whether a mobile app is right for your business? Many business owners, irrespective of their size, have come across this tricky predicament at least once in their life. In a booming digital ecosystem, it is quite natural to think that a mobile app is a must-have

customer lifetime value

How To Maximize The Lifetime Value Of Your Mobile App Users

It is true that a mobile app can make you millions of dollars in revenue. However, if you look closely, you will see that the success rate of a mobile app in the digital ecosystem is not very high. With the eCommerce market booming at an alarming rate, app stores

mobile app

5 Mobile App Development Myths Demystified

In today’s digital era, a mobile app is a powerful medium that will connect your business to your customers. It removes geographical boundaries and helps you penetrate new target markets and establish a long-term relationship with customers. Also, with the majority of the businesses moving online due to the

user persona

How To Create User Personas For Your App

For any seller, designing a mobile app for their store is a significant step towards success. It provides incredible flexibility in controlling and monitoring several aspects of the business. But developing a mobile app is not as straightforward as it sounds. Your app should be able to connect with the

customer engagement

How Mobile Apps Can Benefit Your Food & Grocery Business in 2022?

Anna owns a grocery business in Downtown Manhattan. Her father previously owned the store and she eventually inherited it from him. It had a fairly good inflow of customers back in the day, but the number of customers started to dry up over the years. Now, only a few of

mobile app

Non-Profit Organizations: Why Take The Mobile Path?

Non-profit organizations are an integral part of our society. They have been positively impacting different sectors like education, environment, health, and many more. It is true that non-profits have a different vision and mission, and they work with an altruistic goal at their core. But that doesn’t mean they