app development

How to protect your app idea?

Do you have a great app idea? If yes, it’s highly likely that you’re losing sleep over worrying about competitors stealing your app idea. It’s quite understandable. Such nightmares can indeed become a reality. A highly competitive market worsened by a severe lack of fresh ideas can

accessibility

Importance of accessibility in mobile apps

According to WHO, there are 1 billion people with disabilities. That roughly translates to 15% of the global population. Now, unless you plan on ignoring this massive number of potential users for your mobile app, you need to focus on making your app 'accessible.' When you do that, your

downturn

To Move Upward During an Economic Downturn

With the world yet to recover from the previous economic recession caused by the pandemic and the possibility of another downturn looming large, many store owners are on the hunt for ways to stay afloat and move in the right direction. In our recent thought leadership webinar, we brought together

apps

The Most Prominent Reasons Apps Fail & How To Avoid Them

Look back at any of your past failures. You’ll find some or the other reasons. Maybe you didn’t prepare well for the exam. Maybe you added too much sugar to your cake batter. Maybe you played the wrong shot. Similarly, apps fail for a reason. If you take

android app

How to Choose the Right Mobile App Monetization Strategy?

After you’ve painstakingly built a mobile app, you will have to ask yourself the million-dollar question - “How do I start making money out of this app?”. After all, why did you set out to build the app in the first place if not to make money off it?

app building

Why Mobile App Onboarding is Essential?

If you think about it, using a new app is a lot like meeting a person for the first time. You either naturally vibe with that person or make the experience confusing and awkward. In the digital world, first impressions are everything. If your app’s onboarding screens make users

android app

Hottest Trends in Mobile App Development for 2022

Think about this. Are your favorite apps like WhatApp and Instagram the same as they were when you first started using them? The answer is probably no. In fact, if you’ve noticed, they release updates every month or so; adding new design elements or updating the all important backend

android app

Everything you need to know about Mobile App A/B Testing

Red CTA or Green CTA? Product details in bullets or in a table? Sticky header or no header? The most successful mobile app owners keep asking questions like these to themselves. In other words, they are the ones who keep refining their app based on user feedback and research. They

product page

7 Essential Elements Your Product Page Needs to Have

Many app owners are living in the worlds of Hogwarts and Narnia, made to believe that having an awesome catalog is all it takes to sell well. They snap out of this delusion only after experiencing a sudden drop in their sales and a rapid surge in uninstalls. If you’

android app

9 Ways to Promote Your Mobile App Offline

We are living in an era where smartphones have become the elixir of our lives while websites and social media feeds have become our pitstops for gathering information. This means that if you are a brand, it’s quite easy to be heard in the online world. But what about

logo

6 Tips to Create a Killer Logo for Your Mobile App

Look at the below image. Tell us how many logos could you identify out of these 6? Probably all 6 of them? Now, why were you able to easily identify the brand from these simple images? Because these images have been imprinted in your minds along with the brand name.

app store

Differences in ASO on Google Play Store & Apple App Store

You build an app. Users visit the app store. They search for an app based on their needs. Your app appears in the search results as it matches their need. They download and install your app. And you start making money. We really wish it was that simple! Building an

android app

10 App Publishing Mistakes That Can Turn Costly For You

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.”Now, who can forget this gem of a line from the former first lady of the United States, Eleanor Roosevelt? In all probability, she didn’t talk about mobile apps. That’s for

amazon

Selling On Amazon vs Selling from Your Own App - What's Right for You?

The eCommerce market is marching ahead at an incredible pace. If you are a retail business owner with no digital presence, this is the right time for you to take that leap of faith. But as you are about to start your digital journey, you are going to face a

mobile app

5 Must-try Tools to Create a Demo Video for Your Mobile App

Let’s be honest here; user on-boarding is difficult. As the developer or marketer, you are going to toil hard with your mobile app for weeks and months. So, it is quite natural for you to know all the features and functionalities of your app. But that is not the

responsive website

Mobile App Vs. Responsive Website: Which Wins?

The number of smartphone users is growing with each passing day. And subsequently, business owners have realized the need to attract these new-age customers by embracing mobile channels. But establishing a mobile presence for your business is not as straightforward as it sounds. For starters, you need to identify whether

android app

5 Mistakes Retailers Make While Building An App

Running a retail business is a tricky affair. You need to understand the changing customer habits and preferences and adapt to them. With the current digital boom and pandemic outbreak, a huge chunk of customers has permanently moved online. And in order to connect with these online customers, it has

mobile app

5 Signs Your Business Is Ready For A Mobile App

How do you determine whether a mobile app is right for your business? Many business owners, irrespective of their size, have come across this tricky predicament at least once in their life. In a booming digital ecosystem, it is quite natural to think that a mobile app is a must-have

apps

4 Psychological Hacks To Boost App Downloads

How to increase my app downloads? Every online seller with a mobile app would have pondered over this question at some point in their business life. The mobile app domain is extremely competitive and with millions of apps to choose from, what are the odds of a customer choosing your

mobile app

5 Mobile App Development Myths Demystified

In today’s digital era, a mobile app is a powerful medium that will connect your business to your customers. It removes geographical boundaries and helps you penetrate new target markets and establish a long-term relationship with customers. Also, with the majority of the businesses moving online due to the