Black Friday, celebrated on November 25, and Cyber Monday, celebrated on November 28, are two of the biggest sales events in the United States. They are comparable to or even bigger than the Diwali sale in India, the Single’s Day sale in China, and the El Buen Fin sale in Mexico.
Americans spent $10.7 billion alone on Cyber Monday 2021 online sales. The numbers are going to be bigger this year, as we have left behind most of the marketing and operational challenges that piggybacked on top of the global pandemic.
Having said that, it’s not going to be a breezy affair, particularly for new eCommerce store owners, as there is rampant competition and business owners are going to all ends to attract customers. This is where this blog can help, as we have compiled some handy tips straight from the mouths of eCommerce experts to master your BFCM weekend this year. Let’s dive into some of the top tips.
1. Build anticipation
This tip is from Hite Digital’s Elizabeth Presher. She says it’s important to get your audience ready to shop through ads, pinned posts, and other marketing tools that you can get hold of. Use the momentum you create from these efforts and continue communicating the offers and deals before and throughout the holiday season.
2. Promote your loyalty program
This tip is from Referralcandy’s Jamilya, who says if you have a loyalty program, promote it with full vigor before the BFCM. Your target customers must know that you have a loyalty program already so they can join it during their interaction with your brand. Try promoting your program through all forms of marketing channels, right from product packaging to post-purchase widgets.
3. Make more video-based content
Ethan Kramer from EK Creative says that you must make more video-based content as that is the new way of communicating your brand and product stories to your visitors. Everyone, including you and me, prefer watching a short video of 2-3 minutes about a product instead of reading a long guide about it. Also, ensure that you have subtitles in the video, as most people would like to watch videos by keeping the sound off.
4. Grow your email list
Uma Nair from Fervent quotes that you must grow your email list in time. More importantly, the email flows must constitute an abandoned cart flow, a post-purchase flow, and a welcome flow. It’s also important to time the email right as you do not want your emails to hit their inboxes when they are sleeping or the least active.
5. Encourage user-generated content (UGC)
The last tip is from our own CEO, Baskar Agneeswaran. He says that BFCM is the time when users and customers need to be in focus. What better way to achieve that than by using content created by your customers themselves? Offer social proof to your prospects that regular people like them have already purchased these products. To create UGC, you need to be a little creative, as not all users might be willing to share content about your products. So try organizing competitions or giving freebies and discounts to incentivize users to give their feedback.
And those are the top 5 tips offered by some of the best names in the eCommerce industry to handle the upcoming BFCM season better. Start implementing them in your store right away so that you can be well prepared to handle customers in the upcoming shopping festival.
Also, these are just the tip of the iceberg. We have plenty more battle-tested tips that you can implement in your eCommerce business today. You can find them all in your latest e-book titled “30 Surefire Tips From E-commerce Experts For A Successful Black Friday and Cyber Monday”.
Click here to download the e-book.