We know there’s still a month to go for the Black Friday Cyber Monday weekend. So we understand the quizzical look on your face…
But the early bird always catches the worm, more so during a hyper-competitive event like BFCM. In fact, as you read this article, the old-timers and established stores have already started sharpening their marketing strategies to attract new customers.
But what about the rest? The ones who haven’t started planning yet?
If you’re one of them, then it’s not too late. All you have to do is follow the simple marketing hacks highlighted in this post for the next 30 days to sail through BFCM 2022 with flying colors.
How has BFCM marketing changed?
There was a time when BFCM marketing was quite straightforward. All you had to do was put up a picture of your product on different ad platforms or write a keyword-stuffed blog promoting your brand or product. Then sit back, relax, and watch it sell.
But that’s no longer the case today. For starters, the ad and SEO ecosystem has completely changed. Secondly, competition has increased manifold. In other words, a lot more marketing effort is needed from store owners during BFCM. Now, what does this mean?
The short answer is it wants you to differentiate yourself from others.
Now for the long answer.
You need to build the right sales campaign and design the perfect marketing strategy that can draw customers instantly. Here are 5 ways to do that -
Revisit the past
No, we’re not asking you to time travel like Marty McFly in the Hollywood classic - Back to the Future. Just study the past BFCM events run by your brand. If you haven’t conducted any, explore other sale events run by you. Find out what you did right and what you did wrong. You may even check for the offers that captured the maximum attention of your audience during that sale. See if it will work well for your current audience now and implement them if the answer is yes.
Warm up to your existing customers
BFCM is a two-way street. You cannot expect even your existing customers to knock on your doors on BFCM day and make a purchase when you haven’t engaged them before the event.
So start warming up to all your existing customers right away. Send them personalized emails and push notifications. Jog their memory about your brand and apprise them about all your special offers in the upcoming sale.
Expand your channels
If you do not have a lot of existing customers, don’t fret. Try to expand your presence. Be present in multiple channels. For instance, if you have a website, build an app for your business. And no, it doesn’t take years or hardcore programming knowledge to build an app anymore.
With platforms like Vajro, you can build a fully-functional app in a few hours. In other words, you will be ready with a dynamic app to welcome your customers way before the BFCM weekend starts.
Think of the next 30 days as your playground for experimentation. Play around with different marketing factors like promotions and discounts. And yes, before you ask, discounts aren’t mandatory during the BFCM season. There are companies that do not run offers and still do great!
They adopt other ways to promote their brand and products. Sending free samples is a classic example. Many businesses share a sample of their to-be-launched product with every BFCM order. This has two benefits. One, the sales multiplies. Two, they get unbiased reviews about their new product, which they use to fine-tune the product even further.
Master your marketing copies
There is no magic formula when it comes to marketing copies. ABRACADABRA is not going to work. We tried. Sigh :(
Something else works, though - addressing the pain points of your customers.
Start by building a use case for each pain point that your customer is likely to face. Try to address all those issues through your copies.
A good copy need not be flowery or witty all the time. Even simple words that make the customer visualize the problem and your product as the best solution will work.
Here are some key ingredients (related to copies) of good marketing collateral -
- Powerful headline – Every marketing collateral should have a powerful and hooking headline. It will help build a connection with your audience straight away and increase your CTRs.
- Social proof – Adding testimonials to your marketing collaterals can significantly boost your credibility and trustworthiness. Before purchasing any product, customers usually want to know how well it is accepted in the market.
- Strong call to action – Do not force the customer into a purchase. Reason out the benefits of switching to your product as the better alternative. Then supplement it with a strong call to action.
- Mobile-friendly - Whether you like it or not, most of your BFCM purchases are going to happen via mobile phones. So you need to ensure that all your marketing collateral copies and media are tailored to suit the mobile display. Ensure that the images or videos you add have the right resolution to avoid any breakages when viewed on mobile phones.
The holidays continue to inspire a tradition of increased spending. BFCM 2022 will be no exception. In fact, we are pretty confident that this year’s BFCM sales will hit the roofs now that the pandemic is behind us.
So, if you’re keen on nailing this opportunity, you should have started marketing your store a long time ago. But if that’s not the case, now is the best time to start making some serious effort to push your sales up.
Also, if you are looking for a way to build a mobile app to expand your presence during this BFCM season, you must try Vajro. Not only will you be able to build an app in a few hours, but you can do so without writing a single line of code.
To know more about Vajro, book a demo now.