Venkat - Vajro

BFCM 2021: 4 Things to Keep in Mind

Looking back at the BFCM 2020 Weekend, and the Holiday season in general, we saw online stores cherish accelerated sales over their online and mobile sales channels. Owing to the change in lifestyle brought about by Covid-19, customers gravitated towards online and mobile shopping. Going into BFCM 2020 weekend, we

We've partnered with One Tree Planted!

We’ve always been an environmentally-conscious organization; we focus primarily on reducing our footprint and promoting sustainability. We try to come up with different ways to give back to Mama Earth. And, what better way than giving the world more trees! We’re soooo excited to partner with One

app promotion

7 Proven Strategies to Promote your Mobile App

Getting your mobile app designed and launched is only half the work done. It’s not time to let your audience and potential customers know that you now have a fully functional mobile app for your online store. There are a few proven strategies that you can use to promote

mcommerce

How to Pick a Mobile App Builder for your Shopify Store

So, you’ve finally decided to build a mobile app for your online business. Perfect! Although, there are things you need to look out for in a brand and weigh everything into your decision. There are quite a few factors you need to consider when you pick a mobile app

mcommerce

How to turn your Shopify store into a Mobile App

E-Commerce is an ever-evolving ecosystem with new trends popping up every now and then. It’s essential for entrepreneurs to stay in touch with the latest trends in the world of technology. In a generation of smartphones and online shopping, the logical step forward would be expanding to the M-commerce

benefits of push notifications

10 Push Notifications Ideas That You Can Implement Right Now

You have built a world-class mobile app with a spectacular interface. You have also employed every trick in your bag and cast multiple spells to get users to subscribe to your app. Well done! But now what? Your job surely doesn’t end there. You have to keep them engaged

customer experience

5 Reasons Your E-commerce Store Needs A Loyalty Program

Here’s the thing. It’s more expensive to acquire new customers than to retain existing customers. Think about it. Wouldn’t you have more success selling to your long-term customers, than your newly acquired customers? Your existing customers know you and your business better. More often than not, most

ctr

6 KPIs to Measure the Effectiveness of your Push Notifications

Recently we asked a business owner how she measures the success of her push notification campaigns. Without batting an eyelid she answered- “The volume of notifications. That’s the only parameter anyone has to measure as far as push notifications are concerned. Isn’t it?” And that’s not the

customer experience

How to Boost Customer Engagement with Push Notifications

“Make sure they remember you” – these golden words from Hunger Games have become the de facto marketing code for most brands today. There are only two ways to make people remember you: One, by building something truly out of the world, and two (for the saner folks!), by being

customer experience

9 Ways to Run a Successful Flash Sale

What comes to your mind when you see this – Urgency? Limitedness? Response-warranted? Or does it remind you of the popular words from the movie Anomalisa – “Our time is limited, we forget that.” Here’s what it reminds us of – a viral marketing strategy. A phenomenon that’s

customer experience

17 Ways To Use Discounts To Build Your Sales Volume

Conversions are the raison d’etre for any business. But gliding your prospects through the sales funnel by accommodating their needs is never a piece of cake. You need to make your deal irresistible, or how Vito Corleone would say, ‘give them an offer they can’t refuse’. Enter

customer experience

Introducing Rewynd - Travel Back in Time With Live Video Replays

Ever since we launched Blynk, the request for live video replays has inundated our inboxes, with a lot of customers, especially boutiques asking for it. We’ve been working on it over the last couple of months and we’re super excited to announce that it’s now ready for

COVID-19

4 Ways to Use Product Videos to Boost Conversion Rates

Store owners are often looking for ways to make their products look more appealing on their web stores and mobile app stores, in order to sell their products better and improve their store conversion rates. One of the best ways to display products and help shoppers understand the product better

account page

Flexible payment options for modern shoppers - Vajro’s integration with Klarna On-Site Messaging

We at Vajro are excited to announce our integration with Klarna On-Site Messaging. Now your shoppers have a more flexible payment option that gives them the ability to buy what they love right away! The partnership will also help sellers drive conversions and boost their revenue. Businesses of all sizes

account page

Eliminate Uncertainty & Minimize Returns - Announcing Vajro’s Integration With Best Fit - Size Chart

Vajro has been meticulously picking out partnerships that would help businesses improve their returns and give their customers the best shopping experience. That being said, we are happy to announce Vajro’s integration with Best Fit – Size Chart! The integration is being made in an effort to help businesses

account page

A Constant Effort to Enhance Customer Experience: Vajro’s Integration with Flits

Vajro has always been on a mission to make strategic integrations over time that have added value to businesses and their mobile apps. It has always been a top priority for us to help our clients give their customers the best shopping experience. Customer Experience is the single most important

afterpay

Buy Now, Pay Later - Introducing Vajro’s integrations with QuadPay, Sezzle and Afterpay

We at Vajro, are constantly looking for ways to make your business successful. On that note, we’d like to officially announce our three new integrations – QuadPay, Afterpay and Sezzle. The integrations have been made in an effort to give shoppers the option to buy immediately and pay after

COVID-19

How Vajro Aced Sales During the Peak COVID-19 Period

We launched Vajro 2.0 in November 2019 and it was a huge success for us. Dec 2019 had spillover effects and was reasonably successful. Then we had a couple of dull months in Jan and Feb 2020. However, we did a lot of foundation work during these two months

COVID-19

COVID-19: Impact on E-Commerce and Specifically Online Fashion

There has been enough said and written about COVID-19 and its impact on our lives and more so on the economy. So I’m going to restrict myself to analyzing its impact on E-Commerce, especially in the North American market. I live with my family in Chennai, India and last

Instagram

Top 10 Picks for Privacy Policy Generator

When you own an e-commerce business a privacy policy is essential for your customers, regardless of the size of your business. Privacy policies may seem like small work, but they are one of the most important features that increase your business’s credibility and establish trustworthiness. Last but not least,

Instagram

Top 10 Instagram Story Apps

There are over 500 million people who use Instagram Stories every day. Apps for Instagram Stories have helped marketers beat competition and garner much-needed audience attention in the past few years. According to TechCruch, “Instagram Stories is an integral part of the world’s largest dedicated visual communication app in

Content personalization

3 Content Personalization Strategies for E-commerce

A customer’s decision to purchase a product from a particular brand is based on a number of factors. Amongst them, personalized content tops the list. Content personalization is one of the important ways that retailers can use to capture a customer’s attention in the retail market. Did you

Live chat for e-commerce

3 Important Guidelines To Propel E-commerce Sales With Live Chat

Live chat is an incredibly powerful and engaging tool that helps brands maximize conversions and drive repeat purchases. Research at Forrester has revealed that “Customers who engage in a live chat conversation with a business are 2.8x more likely to complete a purchase.” Brands operating with a real-time store

mcommerce

Importance of E-commerce Videos in Increasing Conversions

One of the most promising entrants in the evolution of inbound marketing tactics is videos. According to Cisco, “Annual global IP traffic will reach 4.8 ZB per year by 2022”. People across the globe are consuming so much video that it is imperative for marketers to leverage them for

benefits of push notifications

Six Positive Impacts of Mobile App Push Notifications on E-commerce Businesses

The steep rise in the number of mobile users has a huge positive impact on the e-commerce industry. According to Statistica, 2.1 billion people across the globe are smartphone users. Therefore, marketers need to leverage varied mobile tactics based on the demographics and size of the audiences in order