“How to improve sales and boost revenue?” That’s a million-dollar question in the business world. If you ask any successful businessman, you might receive varied answers. But one of the most common answers would be to focus on repeat customers. Here we explain 5 ingenious ways to increase repeat purchases.
Reminders are a wonderful way of invoking the customer to buy your product or service. A reminder doesn’t necessarily have to be a costly product. Simple yet noteworthy products like pens, mouse pads or magnets can prove to be a worthy investment. They have an even greater impact because they’re perceived as an unexpected gift. Also, reminders such as discount coupons will yield you your fair share of repeat customers. Follow-up with your customers through email but be sure not to flood their inbox with templated phrases.
- Loyalty Programs:
The concept behind a customer loyalty program is to reward repeat customers, consequently increasing sales. Use loyalty programs and personalized marketing to create excitement and trust. Make targeted offers that help your customers afford the items they want and increase the likelihood they will make a repeat purchase.
- Strong Social Media Presence:
Use social media to convince and convert customers. If a customer knows that a particular product has been popular with others, they will be more likely to want that product for themselves. Showcase proof in your messaging by indicating the number of people who have already purchased each product. Social media marketing is a strong avenue to bring in repeat customers.
- Retarget Customers:
Retarget customers with ads featuring abandoned cart items. With retargeted ads, you can use cookie data to display ads on various platforms. If set up strategically, these ads should show products that the customer left in their cart or products that are related to their previous purchases. This will generate a good amount of repeat customers.
- Feedback Program:
To improve as a business, you need to know how you’re doing. Feel free to inquire your customers to see if they were satisfied with their purchase. There is always some room for improvement and with the right feedback, you can go the extra mile to act on the customer’s feedback. A customer who feels special and valued may want to support you in the future.
Regular customers are key to the success of your business. Make your customers feel like they are spending their money in the right place. In a nutshell, your values, policies, and mission can bring in repeat customers. Hopefully, these tips will help you in achieving your target.